# Social

## Start here
- [Intro](/start-here/intro.md): Orientation for people who need social to work but do not want it to take over their life.
- [Why Social Feels Awful](/start-here/why-social-feels-awful.md): The structural reasons social media drains people — and why it is not a personal failing.
- [What Actually Matters](/start-here/what-actually-matters.md): Outcomes worth tracking: trust, discovery, and conversations — not performative busyness.
- [Minimum Viable Presence](/start-here/minimum-viable-presence.md): The smallest consistent social setup that keeps you findable without a full-time content job.
- [Weekly Rhythm](/start-here/weekly-rhythm.md): A repeatable weekly schedule for social maintenance without daily app addiction.

## Foundation
- [Foundation](/foundation/intro.md): Identity, messaging, and profile basics before you worry about posting more.
- [Profile Checklist](/foundation/profile-checklist.md): Account-by-account hygiene checklist before you publish another post.
- [Brand Basics](/foundation/brand-basics.md): Lightweight visual and verbal consistency without a full rebrand project.
- [Persona and Audience](/foundation/persona-and-audience.md): Define who you are talking to so you stop writing for everyone and reaching no one.
- [Messaging Pillars](/foundation/messaging-pillars.md): Three repeatable themes that make your account coherent without a new idea every day.
- [Voice and Tone](/foundation/voice-and-tone.md): Sound like yourself on purpose — not like a corporate press release or a parody influencer.
- [Bio, Links, and CTAs](/foundation/bio-links-and-ctas.md): Convert profile visits with one clear next step and a link that works on mobile.

## Content
- [Content](/content/intro.md): Create proof-driven content without treating every post like a performance.
- [Pillars and Themes](/content/pillars-and-themes.md): Turn messaging pillars into a monthly theme plan without a content calendar obsession.
- [Formats Without Burnout](/content/formats-without-burnout.md): Low-effort post formats that still deliver proof — no daily video required.
- [Repurposing One Idea](/content/repurposing-one-idea.md): Stretch one insight across platforms and formats without sounding like a copy-paste bot.
- [Batching and Scheduling](/content/batching-and-scheduling.md): Create content in focused blocks and publish without living in the app.
- [What Not to Post](/content/what-not-to-post.md): Topics and habits that waste energy, attract wrong leads, or erode trust.

## Platforms
- [Platforms](/platforms/intro.md): Platform-specific guidance without the pressure to be everywhere.
- [Choose Your Platforms](/platforms/choose-your-platforms.md): A decision framework for picking one or two platforms instead of five mediocre ones.
- [LinkedIn](/platforms/linkedin.md): Profile setup, content formats, settings, and metrics for B2B and professional presence.
- [Instagram](/platforms/instagram.md): Profile setup, content formats, settings, and metrics for visual and local presence.
- [TikTok](/platforms/tiktok.md): Profile setup, content formats, settings, and metrics for short-video discovery.
- [YouTube](/platforms/youtube.md): Profile setup, content formats, settings, and metrics for long-form search and trust.
- [X (Twitter)](/platforms/x.md): Profile setup, content formats, settings, and metrics for real-time discourse and tech audiences.

## Settings
- [Settings](/settings/intro.md): Configure accounts for security, privacy, and sanity — not maximum engagement.
- [Privacy and Visibility](/settings/privacy-and-visibility.md): Control what strangers, clients, and algorithms can see on your accounts.
- [Account Security](/settings/account-security.md): Passwords, two-factor authentication, and access hygiene for social accounts.
- [Notifications and Boundaries](/settings/notifications-and-boundaries.md): Stop letting apps hijack your attention while staying responsive enough for business.
- [Accessibility and Captions](/settings/accessibility-and-captions.md): Captions, alt text, and readable design habits that expand reach and reduce friction.
- [Cross-Posting Traps](/settings/cross-posting-traps.md): Why identical posts across platforms underperform — and how to adapt efficiently.
- [Profile Photo and Banner](/settings/profile-photo-and-banner.md): Visual trust signals that read clearly at thumbnail size.

## Measure
- [Measure](/measure/intro.md): Review social performance monthly without obsessing over daily vanity stats.
- [Vanity vs Useful Metrics](/measure/vanity-vs-useful-metrics.md): Which numbers to track, which to ignore, and how to connect social to business outcomes.
- [Monthly Review](/measure/monthly-review.md): A 20-minute monthly ritual to learn from social without living in analytics.
- [When to Change Nothing](/measure/when-to-change-nothing.md): Why patience is a valid strategy and how to avoid panic pivots after slow weeks.
- [Feedback Loops](/measure/feedback-loops.md): Turn comments, DMs, and metrics into better content without crowd-sourcing your strategy.

## Templates
- [Templates](/templates/intro.md): Copy-paste worksheets for messaging, audits, planning, and monthly reviews.
- [Messaging Worksheet](/templates/messaging-worksheet.md): Fill-in template for persona, pillars, proof, and voice guardrails.
- [Profile Audit](/templates/profile-audit.md): Score your profile as a stranger would in under 60 seconds.
- [Content Calendar](/templates/content-calendar.md): Lightweight four-week planning grid tied to pillars — not a full editorial machine.
- [Monthly Review Sheet](/templates/monthly-review-sheet.md): Monthly metrics snapshot and decision log in one page.

## Pages
- [How to Use This Guide](/how-to-use-this-guide.md): Reading order, time budgets, and how to get value without reading everything at once.
- [Full Guide Overview](/guide.md): Section-by-section map of the entire social guide with links to every chapter.
- [The Social Ecosystem Map](/ecosystem-map.md): How profiles, content, your site, email, and analytics connect — and where social fits.
- [Glossary](/glossary.md): Plain-language definitions for social and marketing terms used in this guide.