Formats Without Burnout

Pick formats that match your energy and skills. Two reliable formats beat six abandoned ones.

One paragraph insight + cropped UI, metric, or email praise (redacted). Works on LinkedIn, X, threads. Time: 15–25 min

Slide 1: problem. Slides 2–5: steps or mistakes. Slide 6: summary. Slide 7: CTA. Time: 45–60 min once; reuse template

Two images or bullet lists. Strong for design, copy, ops wins. Time: 20–30 min

"5 checks before you launch pricing." Scannable; high save potential. Time: 20 min

Behind-scenes workspace, event, product in use. One sentence caption. Time: 10 min

30–90 seconds walking through one tip. YouTube Shorts, TikTok, Reels — same recording, crop per platform. Time: 30–45 min including retakes

Reply to someone else's post with a mini-essay; repost as your take (with credit). Time: 15 min

Format selection matrix

You hate	Try instead
Video	Carousel or screenshot
Writing long	List post
Design	Plain text + one image
Being on camera	Screen recording only
Everything	Proof screenshot + three bullets

Scale back to text + proof until energy returns. See Hate Being on Camera for no-face workflows.