TikTok

TikTok is discovery-first short video. Best when your buyers scroll for education or entertainment in your niche — not when they never open the app.

Profile setup

Username: short, memorable
Bio: one line hook + CTA (link when eligible)
Photo: clear logo or face
Pinned videos: 2–3 best explainers or proof
Playlists: organize series by topic

Content that works

Format	Use for
Talking head + captions	POV, myths, tips
Screen recording	Tutorials, audits
Stitch / duet	Response with added expertise
Storytime text on screen	Low face time option

Hook in first second — state problem or outcome immediately.

Settings checklist

Business/Creator if available
2FA
Privacy: public for growth; restrict DMs if spam
Download settings if worried about reposts
Family pairing / screen time if personal device shared

Stats worth watching

Metric	Why
Average watch time	Hook and pacing quality
Follower conversion from video	Right audience
Profile visits after post	Interest depth
Comments with questions	Content ideas
Shares	Virality with intent

Raw views without watch time mean hook failed.

TikTok weekly MVP

2 short videos (batch film)
Reply comments with substance
1 video repurposed to Reels/Shorts natively

Common mistakes

Watermark from other apps on cross-posts
3-minute lectures without chapters
Trend audio with zero expertise tie-in
No CTA in bio or pinned video

Camera-shy: Hate Being on Camera.