| 1 | I understand who this helps in 5 seconds | |
| 2 | I understand what outcome they get | |
| 3 | Next step (CTA) is obvious | |
| 4 | Photo/logo clear at thumbnail size | |
| 5 | Bio link works on my phone | |
| 6 | Link page matches bio promise | |
| 7 | Pinned/featured content shows proof | |
| 8 | Contact path is easy (DM/email/form) | |
| 9 | No typos or dead links | |
| 10 | Looks active in last 30 days | |
