Social Without the Spiral
How to Use This Guide
Full Guide Overview
The Social Ecosystem Map
Glossary
Start here
Intro
Why Social Feels Awful
What Actually Matters
Minimum Viable Presence
Weekly Rhythm
Foundation
Foundation
Profile Checklist
Brand Basics
Persona and Audience
Messaging Pillars
Voice and Tone
Bio, Links, and CTAs
Content
Content
Pillars and Themes
Formats Without Burnout
Repurposing One Idea
Batching and Scheduling
What Not to Post
Platforms
Platforms
Choose Your Platforms
LinkedIn
Instagram
TikTok
YouTube
X (Twitter)
Settings
Settings
Privacy and Visibility
Account Security
Notifications and Boundaries
Accessibility and Captions
Cross-Posting Traps
Profile Photo and Banner
Measure
Measure
Vanity vs Useful Metrics
Monthly Review
When to Change Nothing
Feedback Loops
Templates
Templates
Messaging Worksheet
Profile Audit
Content Calendar
Monthly Review Sheet
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Social Without the Spiral
How to Use This Guide
Full Guide Overview
The Social Ecosystem Map
Glossary
Start here
Intro
Why Social Feels Awful
What Actually Matters
Minimum Viable Presence
Weekly Rhythm
Foundation
Foundation
Profile Checklist
Brand Basics
Persona and Audience
Messaging Pillars
Voice and Tone
Bio, Links, and CTAs
Content
Content
Pillars and Themes
Formats Without Burnout
Repurposing One Idea
Batching and Scheduling
What Not to Post
Platforms
Platforms
Choose Your Platforms
LinkedIn
Instagram
TikTok
YouTube
X (Twitter)
Settings
Settings
Privacy and Visibility
Account Security
Notifications and Boundaries
Accessibility and Captions
Cross-Posting Traps
Profile Photo and Banner
Measure
Measure
Vanity vs Useful Metrics
Monthly Review
When to Change Nothing
Feedback Loops
Templates
Templates
Messaging Worksheet
Profile Audit
Content Calendar
Monthly Review Sheet
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Privacy and Visibility
Control what strangers, clients, and algorithms can see on your accounts.
Updated 1mo ago
Intro
Account Security
Privacy and Visibility
Public business presence does not mean
everything
about you is public. Decide what is visible and to whom.
Profile visibility choices
Setting
Recommendation
Public account
Default for discoverability
Private account
Rare for businesses; limits reach
Personal secondary
Private if you separate life
Location and metadata
Turn off precise location on posts unless you are a local business that benefits
Review photo EXIF before upload if platform does not strip it
Be cautious showing home office identifiable details
Contact exposure
Business email in bio: OK
Personal phone: avoid unless required (local trades)
Use booking links instead of raw phone when possible
Audience lists and tagging
Approve tags if platform allows
Block harassment quickly; document for business accounts
Restrict who can DM you if flooded with spam
Data minimization for employees
Staff posting on behalf of brand:
Use brand handles where possible
Separate work phones for 2FA
Do not require personal accounts to admin business pages
Kids and family
Default: no identifiable children in brand content without conscious choice. Platforms and norms vary; err toward privacy.
Platform privacy review (quarterly)
Walk through Settings → Privacy on each app. UI moves; defaults creep.
Client confidentiality
Before posting screenshots:
Redact names, emails, revenue
Check contracts for publicity clauses
When in doubt, ask or anonymize
Pair with
What Not to Post
.
Visibility checklist
Location defaults reviewed
Tag approval on
DM restrictions configured if needed
Old embarrassing content archived or deleted
Separate personal account policy documented
