Choose Your Platforms | Social

Choose Your Platforms

Being "everywhere" is a full-time job. You likely have a part-time budget. Choose deliberately.

Decision matrix

Score each platform 1–5 for your business:

Question	Weight
Are your buyers active here?	High
Can you make native content weekly without misery?	High
Does your proof format fit (text, visual, video)?	Medium
Can you link to your site or book easily?	Medium
Is organic reach viable for your niche?	Medium

Highest total wins primary. Second place = optional secondary. Ignore the rest for 90 days.

Where does your persona already spend time? Go there first — do not plant flags on TikTok if your buyers live on LinkedIn.

Adjust for where you can sustain quality.

Drop a platform if after 90 days:

Keep if metrics are flat but right people engage — B2B can be slow.

Primary platform:
Secondary (optional):
Deprioritized until date:
Success metric for 90 days:

Post this note where you plan content. Open your platform guide: LinkedIn, Instagram, TikTok, YouTube, X.