Being "everywhere" is a full-time job. You likely have a part-time budget. Choose deliberately. Score each platform 1–5 for your business: Highest total wins primary. Second place = optional secondary. Ignore the rest for 90 days. Where does your persona already spend time? Go there first — do not plant flags on TikTok if your buyers live on LinkedIn. Adjust for where you can sustain quality.

• Choosing platform because competitor is there (they may be wrong too)
• Choosing because you personally scroll it (you ≠ buyer)
• Adding platform before fixing profile on current one

Drop a platform if after 90 days:

• Zero inbound conversations attributable
• You resent every post
• Audience is entirely wrong persona

Keep if metrics are flat but right people engage — B2B can be slow.

Primary platform:
Secondary (optional):
Deprioritized until date:
Success metric for 90 days:

Post this note where you plan content. Open your platform guide: LinkedIn, Instagram, TikTok, YouTube, X.