Social Without the Spiral
How to Use This Guide
Full Guide Overview
The Social Ecosystem Map
Glossary
Start here
Intro
Why Social Feels Awful
What Actually Matters
Minimum Viable Presence
Weekly Rhythm
Foundation
Foundation
Profile Checklist
Brand Basics
Persona and Audience
Messaging Pillars
Voice and Tone
Bio, Links, and CTAs
Content
Content
Pillars and Themes
Formats Without Burnout
Repurposing One Idea
Batching and Scheduling
What Not to Post
Platforms
Platforms
Choose Your Platforms
LinkedIn
Instagram
TikTok
YouTube
X (Twitter)
Settings
Settings
Privacy and Visibility
Account Security
Notifications and Boundaries
Accessibility and Captions
Cross-Posting Traps
Profile Photo and Banner
Measure
Measure
Vanity vs Useful Metrics
Monthly Review
When to Change Nothing
Feedback Loops
Templates
Templates
Messaging Worksheet
Profile Audit
Content Calendar
Monthly Review Sheet
TrademarkTrademarkTrademarkTrademark
Ctrl k
Search...
Sign up
Social Without the Spiral
How to Use This Guide
Full Guide Overview
The Social Ecosystem Map
Glossary
Start here
Intro
Why Social Feels Awful
What Actually Matters
Minimum Viable Presence
Weekly Rhythm
Foundation
Foundation
Profile Checklist
Brand Basics
Persona and Audience
Messaging Pillars
Voice and Tone
Bio, Links, and CTAs
Content
Content
Pillars and Themes
Formats Without Burnout
Repurposing One Idea
Batching and Scheduling
What Not to Post
Platforms
Platforms
Choose Your Platforms
LinkedIn
Instagram
TikTok
YouTube
X (Twitter)
Settings
Settings
Privacy and Visibility
Account Security
Notifications and Boundaries
Accessibility and Captions
Cross-Posting Traps
Profile Photo and Banner
Measure
Measure
Vanity vs Useful Metrics
Monthly Review
When to Change Nothing
Feedback Loops
Templates
Templates
Messaging Worksheet
Profile Audit
Content Calendar
Monthly Review Sheet
TrademarkTrademarkTrademarkTrademark
AveiroHelpBlog
© Aveiro. All rights reserved.
Built with Aveiro

Profile Checklist

Account-by-account hygiene checklist before you publish another post.
Updated 1mo ago
Intro
Brand Basics

Profile Checklist

Run this on every active platform. Use an incognito window or ask a friend to view as a stranger.

Universal checklist

  • Handle: readable, pronounceable, matches site/email where possible
  • Display name: searchable (real name or known brand)
  • Photo: clear at thumbnail size; face or logo — pick one story
  • Banner/cover: not default; reinforces niche or offer (optional but helps)
  • Bio first line: who you help (not job title alone)
  • Bio second line: what outcome you deliver
  • Bio third line: CTA ("Book," "Newsletter," "DM me X")
  • Link: one primary URL; UTM tagged; opens correctly on mobile
  • Pinned/featured: best proof or explainer post
  • Contact: DMs, email, or form reachable in two taps
  • Category/industry: set if platform offers it (local businesses especially)

Security baseline (see also Account Security)

  • Unique password + 2FA enabled
  • Recovery email and phone current
  • Old team members removed from business accounts
  • Third-party app access reviewed

Platform-specific quick checks

Platform
Extra checks
LinkedInHeadline ≠ generic; Featured section populated
InstagramHighlights named; link in bio tool configured
TikTokBio short; playlist or pinned video
YouTubeChannel description + links; trailer or intro video
XPinned post; profile link card preview

Stranger test (5 minutes)

  • View profile cold.
  • In 8 seconds, can you state what this person sells and to whom?
  • Is the next step obvious?
  • Is there proof they are not a bot or empty account?
If any answer is no, fix before posting.

Quarterly maintenance

  • Update link if primary offer changed
  • Refresh pinned post if older than 6 months
  • Crop photo if platform changed circle crop rules
  • Archive off-brand pinned content
Use the Profile Audit template to score yourself.