Copy this into your notes app and complete in one sitting (~30 minutes).
Persona
Who I help (role + stage):Their urgent goal this quarter:What they tried that failed:Where they spend time online:Proof they need to trust me:Anti-persona (who I ignore):
Three messaging pillars
Pillar 1
Name:
Buyer question it answers:
Proof I can show:
Post ideas (3):
Pillar 2
Name:
Buyer question it answers:
Proof I can show:
Post ideas (3):
Pillar 3
Name:
Buyer question it answers:
Proof I can show:
Post ideas (3):
Voice guardrails
Always:
Never:
Primary CTA (90 days)
Action:Link:Pinned post topic:Review quarterly or after pivot. See Messaging Pillars.
