Social Without the Spiral
How to Use This Guide
Full Guide Overview
The Social Ecosystem Map
Glossary
Start here
Intro
Why Social Feels Awful
What Actually Matters
Minimum Viable Presence
Weekly Rhythm
Foundation
Foundation
Profile Checklist
Brand Basics
Persona and Audience
Messaging Pillars
Voice and Tone
Bio, Links, and CTAs
Content
Content
Pillars and Themes
Formats Without Burnout
Repurposing One Idea
Batching and Scheduling
What Not to Post
Platforms
Platforms
Choose Your Platforms
LinkedIn
Instagram
TikTok
YouTube
X (Twitter)
Settings
Settings
Privacy and Visibility
Account Security
Notifications and Boundaries
Accessibility and Captions
Cross-Posting Traps
Profile Photo and Banner
Measure
Measure
Vanity vs Useful Metrics
Monthly Review
When to Change Nothing
Feedback Loops
Templates
Templates
Messaging Worksheet
Profile Audit
Content Calendar
Monthly Review Sheet
Ctrl k
Search…
Sign up
Social Without the Spiral
How to Use This Guide
Full Guide Overview
The Social Ecosystem Map
Glossary
Start here
Intro
Why Social Feels Awful
What Actually Matters
Minimum Viable Presence
Weekly Rhythm
Foundation
Foundation
Profile Checklist
Brand Basics
Persona and Audience
Messaging Pillars
Voice and Tone
Bio, Links, and CTAs
Content
Content
Pillars and Themes
Formats Without Burnout
Repurposing One Idea
Batching and Scheduling
What Not to Post
Platforms
Platforms
Choose Your Platforms
LinkedIn
Instagram
TikTok
YouTube
X (Twitter)
Settings
Settings
Privacy and Visibility
Account Security
Notifications and Boundaries
Accessibility and Captions
Cross-Posting Traps
Profile Photo and Banner
Measure
Measure
Vanity vs Useful Metrics
Monthly Review
When to Change Nothing
Feedback Loops
Templates
Templates
Messaging Worksheet
Profile Audit
Content Calendar
Monthly Review Sheet
Built with Aveiro
YouTube | Social
YouTube
Profile setup, content formats, settings, and metrics for long-form search and trust.
Updated 2mo ago
TikTok
X (Twitter)
YouTube
YouTube is
searchable long-form trust
. Slow to start; compounds for tutorials, reviews, and deep expertise.
Profile setup
Channel name:
matches search intent
Description:
keywords + links + upload schedule promise
Banner:
schedule or value prop
Trailer or intro video:
30–60s who you help
Playlists:
by topic pillar
Links:
website, newsletter, socials
Content that works
Format
Use for
6–15 min tutorial
Search traffic
Shorts
Discovery top of funnel
Case study walkthrough
Proof
Live Q&A
Community (optional)
Title + thumbnail = click; first 30s = retention.
Settings checklist
Google account 2FA
Brand account separation if team
Default upload settings: category, captions on
Community settings moderated
Copyright claims process understood
Stats worth watching
Metric
Why
Click-through rate (CTR)
Title/thumbnail fit
Average view duration
Content delivers
Traffic sources (search vs browse)
SEO vs algorithm
Subscribers per video
Audience fit
End screen clicks
CTA placement
Early channels: focus retention before upload frequency.
YouTube monthly MVP (part-time)
1 long video OR 4 Shorts derived from one idea
Update one playlist
Respond comments on newest upload
Common mistakes
No mic investment (audio matters more than 4K)
Clickbait title with weak delivery
No chapters on long videos
Abandoning after three uploads
Repurpose long videos via
Repurposing One Idea
.
