Voice and Tone

Voice is stable (who you are). Tone shifts slightly by context (celebrating a win vs explaining a failure).

Define voice in five bullets

We always:

Use plain language
Lead with specifics
Credit clients when sharing work
...

We never:

Punch down at beginners
Promise guaranteed results
Fake urgency ("last chance" weekly)
...

Write these honestly. "We are witty" is not actionable. "We use dry humor max once per post" is.

Tone sliders

Mark your default (1–5):

Slider	1	5
Formal ↔ Casual
Technical ↔ Plain
Bold ↔ Humble
Funny ↔ Serious

Share this with anyone who posts on your behalf.

Voice without performing

If you hate "energetic" content, do not force it. Calm and precise is a voice. Blunt and short is a voice. Inconsistency hurts more than low energy.

Platform tone tweaks

Same voice, minor tone shifts:

Platform	Tone tweak
LinkedIn	Slightly more context up front
Instagram	Shorter lines; visual first
TikTok	Hook in first second — still your words
YouTube	Conversational; define jargon once
X	Tighter; one idea per post

Do not become a different person per app.

Read-aloud test

Read your draft out loud. If you cringe, identify which rule you broke — usually fake hype or vague claims.

AI assistance boundary

AI can outline and shorten. Final posts should sound like you. Ban list words that are not in your voice ("delve," "game-changer," "unlock").

Voice maintenance

Quarterly, read your last ten posts. Circle phrases that are not you. Update your never list. Connects to Bio, Links, and CTAs for profile copy.