Instagram is visual proof + personality at a glance. Strong for design, food, fitness, retail, events, and any offer that benefits from showing results.
Profile setup
Name field: searchable keywords (brand + what you do)
Bio: hook + proof + CTA
Link: one primary; use link tool if needed
Highlights: Services, Proof, FAQ, About
Grid: consistent crop; 9-tile skim test
Pinned posts: offer explainer or testimonial reel
Content that works
Format
Use for
Carousel
Tips, before/after, myths
Reels
Reach; hooks in 1s; captions on
Static photo
Product, team, space
Stories
Hours, polls, BTS — low polish OK
Saves and shares matter more than likes for many accounts.
