Repurposing is not laziness. It is how sane people maintain presence. Start with one core idea per week. Pick one:

• Client win lesson
• Mistake you fixed
• FAQ from DMs
• Short loom or voice memo

Everything else derives from this. You do not need all seven. Do 1 + 2 + 5 for a solid week. Same idea, different packaging: Never identical captions everywhere — see Cross-Posting Traps.

• Write 300-word core take (10 min)
• Cut three pull quotes (5 min)
• Build carousel from headings (15 min)
• Schedule text version (5 min)
• Draft two reply comments for distribution (10 min)

Keep a running note:

Idea:
Pillar:
Proof I have:
Formats done:

When energy is low, pull an incomplete idea. If repurposing makes the post worse on a platform, skip that platform for the week. Depth on one beats mediocrity on four. Next: Batching and Scheduling.